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Brain Gain

Funding: FFG Innovationsscheck
Amount of Funding: € 5.000,00
Duration: 02/2015 - 09/2015
Partners: Christine Bärnthaler – Entwicklung für Menschen und Organisationen, Judenburg; RCE Graz-Styria, Karl-Franzens-Universität Graz
Lead and contact persons: Univ.-Prof. Dr. Friedrich M. Zimmermann; Jonas Meyer, MSc (Kontaktperson); Finn Laurien, BSc


Brain Gain instead of Brain Drain in Murtal Analysis of the design potentials of companies for the strategic increase of attractiveness of rural regions for highly qualified employees.
103,504 people live in the region Upper Styria West. At the same time, however, it is affected by the typical characteristics of a peripheral region. These include: remoteness from agglomerations, unemployment, emigration and loss of attractiveness.
The main problem for the local companies is the emigration of the younger generation. It is predicted that the working population will shrink by 17 % by 2030 (Statistik Austria 2014). This means that companies will face a labour shortage in the future which they will not be able to solve without additional costs. In order to counteract this shortage, companies are required to take action.
The research project "Brain Gain instead of Brain Drain in Murtal" is dedicated to these problems. In summary, it is to be analysed to what extent companies from rural regions can act as influential actors in strategic regional development. In particular, measures to make the Murtal region more attractive for highly qualified workers are to be analysed.

Project goals:

  • Analysis of the importance and effectiveness of business activities in the context of the attractiveness of the Murtal region for highly qualified specialists
  • Raising awareness of the need for strategic cooperation between companies, public institutions, and social actors to make the region of Upper Styria West more attractive for future employees


RCE Graz-Styria – Centre for Sustainable Social Transformation
Heinrichstrasse 18, 3rd floor 8010 Graz
Phone:+43 (0)316 380 - 5138


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